Magpies and I, the team behind Altrincham’s Vintage & Craft Market who helped set up No16Vintage on The Downs, have launched another business supporting the talents of independent businesses – Magpies and I PR.
Magpies And I was set up in 2011 by sisters Sian and Gail Titchener, run regular vintage and craft events in Greater Manchester and throughout the South West of England.
Following the success of their markets – the Altrincham one has trebled in size in the last 18 months and won support from Mary Portas; and they’re currently shortlisted in Pretty Nostalgic magazine’s ‘Best Handmade And Art Market’award – the sisters have launched a press release service aimed at vintage, handmade and art businesses who want more coverage and publicity.
‘No matter how good their product, small businesses can struggle to get themselves known,’ says Gail. ‘Twitter is one way to raise your profile, but you need to promote yourself on a wider scale if you really want to succeed. This can be daunting, especially if your talent lies in making and doing rather than writing…and of course, there’s only so many hours in a day.’
Gail’s career has included copywriting, features writing and being PR executive, so she is more than equipped to get your ideas into written form and into the public realm.
‘After helping several stallholders – such as local illustrator Laura Clempson who runs Cupcakes For Clara and can be found at notonthehighstreet.com – to write press releases on an informal basis, I realised this was a way I could combine both areas of my work.’
Gail wanted to make it a pay as you go type service as opposed to a long contract which traditionally is how PR agency’s work. This makes it much more affordable for small businesses just starting up. ‘That way you only have to invest when you’ve got something really newsworthy to say.’
Magpies And I have recently worked with This is Lullaby which creates beautiful baby clothes in traditional heritage fabrics as an alternative to the mass-produced garments on the high street; Plum and Pigeon who make charming vintage style dresses and top with a modern twist and Altrincham’s London Tap Gallery.
So what is the prize?
The package on offer in our giveaway is worth £150 and includes Gail having a chat with you; finding out the angle/news story that you want to get out there – or alternatively she can help you to find an angle if you’re unsure – and writing it up for you.
She’ll then discuss the finished piece and make any changes before contacting and distributing it to a list of relevant local/national editors. Here’s an example of a happy customer of Gail’s.
All you need to do is leave a comment below describing your vintage type business and you’ll be entered into a draw. We’ll give you until 22nd February 2013 to enter.
For more information on how Magpies and I can help you, contact Gail Titchener on 07795 167902, or email: firstname.lastname@example.org
This is a sponsored post.